SEO & Google Ads
Find the searches you miss and the clicks you waste.
For a team about to spend on search or ads, and unsure which half of it is already broken.
We look at what search can reach, what AI answers cite, and what the ad account is buying. Every finding names the page or the setting to change.
Symptoms
Before you spend more on it
An e-commerce team ranks for their own brand name and nothing else, and the category pages have never been crawled at all.
An agency's client asks why a chatbot recommends a competitor when somebody describes their service without naming anyone.
A contractor's ad account has run on the same keywords since it was set up, and nobody can say which of them produce calls.
What you get
What the audit leaves you with
- 01
A list of the pages search engines cannot reach, and the reason for each one.
- 02
The questions we put to an answer engine, and the source it cited for each.
- 03
A map from the queries that matter to the page that should answer each one.
- 04
Your ad account's terms, negatives and budgets, read back to you in plain words.
- 05
A ranked fix list, with the evidence sitting under each item.
Inside the system
Keep what we saw apart from what we think it means.
Choose a search finding
Cited selected. An AI answer cited somebody else's page.
Sample interface · Search review.
- Crawl and index review
- Inspects the directives, the canonicals, the responses, and how the page renders for a crawler.
- Answer-source review
- Records which source an answer engine cited for each priority question, and marks where we are interpreting.
- Query and page map
- Connects the query, what the person wanted, the page they get, and the decision it needs.
- Paid-search account review
- Inspects the structure, the terms, the negatives, the budgets, and who is allowed to change them.
- Conversion verification
- Triggers each conversion and follows the event to its destination, noting any discrepancy.
Fit
Begin with the audit when the first decision is unclear.
It works when we can reach the site or the account, and somebody can tell us which inquiry is worth money.
Worth doing when
- There is a live site or a live ad account we can look at.
- You can name the action on the site that is worth paying for.
- Somebody will act on the findings, whether that is us or not.
Not worth doing when
- You want a monthly retainer with a ranking promise attached. We will not write one, and you should distrust anyone who does.
- There is no page for the thing people search for. That is a content and website job before it is a search one.
- The account is performing and you want a second opinion for reassurance. Keep the money.
Delivery
Every fix on the list points back to something we saw.
We capture the current evidence, keep the organic and the paid findings apart, and rank what to do by what the evidence supports.
- 01
Evidence capture
Saves what we saw and when, with the access we had at the time recorded next to it.
You keepThe dated evidence file.
- 02
Intent map
Groups the queries by what the person actually wants, then matches each group to a page.
You keepThe query-to-page map.
- 03
Account controls
Separates what we only read from what we would change, and names the budget and approval limits.
You keepThe read-only account findings.
- 04
Ranked action plan
Orders the fixes by what the evidence supports, and names an owner and a next check for each.
You keepThe ranked fix list.
Engagement
Where the audit stops and the work starts
The audit is free and read-only. Nothing is implemented as part of it.
- 01
The audit obligates nothing, and you can hand the fix list to anybody you like.
- 02
Changes to a live ad account happen only with your written approval, and we say which we would make first.
- 03
We need access we can read, and one person who can say which inquiry is worth money.
- 04
If the pages turn out to be the problem, the ads work waits. Buying clicks for a page that does not answer the question only costs more.
Questions
Is the audit really free?
Yes, and it is read-only. Nothing gets changed as part of it, and the fix list is yours whether you hire us or not.
Can you guarantee we rank first?
No, and nobody can. What we can show you is what is currently standing in the way, with the evidence for each item.
How is AI-search visibility different from SEO?
The mechanics overlap and the result does not. We check whether the answer engines can read your pages, and which source they cite when somebody asks your question.
Do you need access to our ad account?
Read access is enough for the audit. Change access comes later, and only if you decide you want us making the changes.
What if there is nothing here worth auditing?
Then the report says so in a paragraph and names what we checked, and we point you at the website work instead.
Paid acquisition
Match the ad to the page and the follow-up.
We follow one search from the ad to the landing page to the inquiry that lands in somebody's inbox. Reporting should describe that trip.
- Search intent
- Point the offer, the keywords, the negatives and the landing page at the same buyer need.
- Conversion event
- Choose the action that means genuine interest, then prove that tracking records it.
- Lead follow-up
- Send each qualified request to the right person while the context that produced it is still attached.
Use cases
Use case
Wholesaler search content plan
Trade buyers search for part numbers and specifications the catalog never spells out. We find the unanswered questions and turn the strongest into briefs and first drafts.
- How it works
- Your product people keep final control of the specification, the sources, and whether it publishes.
Use case
Agency creative test review
One offer becomes a small set of deliberately different angles, compared against a single metric, with spend moving only after one of them separates from the rest.
- How it works
- Your team approves what goes live. Tests stay inside brand rules, platform policy, and the budget ceiling you set.